Nebraska announced its new tourism slogan, “Nebraska: Honestly, it’s not for everyone,” on Oct. 17 and was met with mixed reviews by patrons of the state and national attention.
The self-deprecating campaign follows Nebraska finishing last on MMGY Global’s list of states tourists are interested in visiting. The campaign has images of Nebraska one might not expect along with phrases contradicting the images, such a child jumping across a waterfall with the phrase, “another day on the dusty plains.”
The Nebraska Tourism Commission noted in a news release “it was important to the Nebraska Tourism staff, marketing committee and Commissioners to be true to who we are and honest about what we are not.”
The slogan change has brought national attention to the state as it was mentioned in the Oct. 18 monologue of “The Late Show with Stephen Colbert” and has been covered by national outlets such as The Washington Post and New York Post.
Nebraska native and junior in the College of Nursing Brooke Pickette thinks the slogan has done its job.
“I think looking at the slogan alone its comical, but when you look at the actual advertisements it’s a pretty clever slogan. All in all, it has garnered a lot of media attention so I think that it has a done a great job.”