Although it is expected for an educational institution to push its students academically, the fact that students also receive a push both socially and intellectually as well comes as a type of bonus.
Creighton professors and other faculty members are constantly striving to instruct and mold students in a way that allows them to achieve greatness. While collective greatness is a very large part of what unites the Creighton community, it is equally as important to celebrate the individual greatness as well.
Last week, the faculty, students and alumni were informed of the launch of the Magnum Opus campaign which seeks to increase perspective student enrollment by showcasing the “great work” being done at Creighton by faculty and students.
The slogan for this campaign, “Find it. Define it. Live it,” encourages students to unlock and spread their individual greatness to the world as these unique qualities are what set the Creighton community apart from that of other universities. By reflecting on the question, “What is your M.O.?” students are able to better identify their individual great work as defined by the concept of Magnum Opus.
Associate vice president for enrollment Mary Chase explained that the idea behind the launching of the Magnum Opus campaign stemmed from compiling information obtained from various focus groups with students and outside marketing firms in order to gain a better understanding of a perspective student’s thought process when determining which school to attend. Chase played a major role in getting this information out to perspective students as well.
“The Magnum Opus campaign seemed to best capture all of the themes that Creighton exhibits,” Chase said.
Although the Magnum Opus campaign centers around recruiting new students to come to Creighton, Chase felt it was important to specify that this initiative is not just about incoming students.
“Magnum Opus is about excitement, energy and all of the good we do here,” Chase said. “The principles of this campaign can easily be embraced because they are in line with Creighton’s mission as a Jesuit institution.”
Chase said she hopes that the Creighton community will soon come to embrace the Magnum Opus campaign so that this initiative will eventually become “synonymous” with Creighton.
“I hope that this campaign is something different that perspective students come to recognize and see that [Creighton] is different than the rest because we’re not afraid to show our Magnum Opus,” Chase said.
Associate vice president of marketing and communication Carol Ash explained that the main goal of the Magnum Opus campaign is to increase awareness about the uniqueness of Creighton. In order to really spread the word about Magnum Opus, a variety of social media sites were used to promote this initiative as well.
“People can really rally around this campaign and develop a sense of community around what Creighton has to offer,” Chase said. “The Magnum Opus campaign won’t stop here though, we see that this concept has potential to continue and rally all of the Creighton community around the concept of great work.”
According to Chase, greatness can be many things. It can come in the form of an individual, an accomplishment, a way of living, a dream or a state of mind, so it is important for students to keep an open mind when naming their specific Magnum Opus.
“I hope this campaign will help students see that they can pursue greatness because this is what Creighton is all about,” Chase said.
In order to further promote the Magnum Opus campaign, t-shirts with the slogan #MagnumOpus will be passed out to all attendees of the white out game this Saturday. A MVC photo contest will also be held throughout the month of March to encourage students to show their Magnum Opus Spirit by submitting photos of themselves at various men’s and women’s basketball tournaments.
For more information on the Magnum Opus campaign please visit: www.creighton.edu/magnumopus.